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From Every Interaction to Global Reach

Born in Barcelona, created for the world. "Beyond events, from concept to global impact." Where every moment becomes a signature of your brand.

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Novastro Group
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About Novastro

Company Overview

Novastro Group is headquartered in Barcelona, Spain, and specializes in delivering comprehensive event, travel, and creative content solutions for clients across Europe. Leveraging exceptional resource integration, precise local insights, and a global perspective, we position Barcelona as a gateway to the world. Our mission is to help clients expand their international presence while crafting unforgettable experiences and generating sustainable business value. By combining meticulous planning with cultural understanding, Novastro ensures every project resonates with its audience and reflects the brand’s essence. From concept to execution, we bridge creativity and strategy, enabling our clients to make a lasting impact in Europe’s dynamic markets.

20+ Years of Global Project Execution

Deep Expertise in the Events Landscape

With over 20 years of experience in global event execution, our company has become a trusted leader in exhibition and brand event planning. Headquartered in Spain, we operate across Europe and have successfully executed large-scale projects in more than 20 countries, including Spain, France, Germany, Italy, Portugal, the UK, Denmark, Norway, Sweden, Finland, Iceland, Austria, and more.

100,000+

Delivering Exceptional Experiences Every Time

With over 100,000 sqm of events brought to life-from exhibitions and conferences to brand activations—we ensure every project is executed flawlessly and presented at the highest standard.

1000+

Expanding Horizons Across Disciplines

We specialize in delivering high-standard exhibition solutions, with a proven track record of over 1,000 projects spanning exhibitions, conferences, and corporate events.

Meeting room

Meet The Team

Guardians of Your Brand

Micheal Shen
General Manager
Yang Zhang
Deputy General Manager
Ziyang Xu
Account Manager
Zoe Liu
Project Manager
Marco Wei
Project Coordinator
Ethan Gao
Operations Coordinator
Lucy Wang
Marketing
Core Values

Work Philosophy

Technology-Driven
Innovation-Empowered

Leveraging cutting-edge technologies such as virtual and hybrid solutions and interactive AV systems, we infuse projects with technological power to create immersive, high-end experiences that help brands achieve broader reach and impact.

Comprehensive ServiceTailored Solutions

We provide end-to-end, one-stop services for brand events, flexibly integrating diverse resources and crafting creative, brand-aligned solutions customized to clients’ specific needs.

International Team
Local Execution

Our multilingual team brings rich cultural backgrounds and practical experience, familiar with both European and Chinese markets. We combine global vision with precise local implementation to ensure efficient and professional service.

Connecting China and Europe
Leading the Market

With Barcelona as our central hub, we connect China and the world, delivering high-end services and exceptional execution, becoming one of the most influential exhibition and event service brands in Europe.

Abundant Resources
Efficient Integration

We integrate high-quality resources across Europe, including design, media, AV technology, venues, construction facilities, and catering, providing clients with convenient and efficient one-stop solutions.

Extensive Experience Professional Assurance

Our core team has over 20 years of experience in the event industry, covering large international conferences, exhibitions, brand events, and communications projects, providing reliable professional support for our clients.

Shared Success

Is your brand ready to shine and leave a lasting impression? Let’s join forces to design extraordinary events that inspire, engage, and captivate your audience—turning every moment into a memorable experience.

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Contact
+34 633694896
+34 622369280
michael@novastrogroup.com
yang@novastrogroup.com
Carrer de Balmes, 188, 6-2, Sarria-Sant Gervasi,
08006, Barcelona, España
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